Advertising and Marketing

Diploma

The one-year Advertising and marketing major prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers.  Instructional components include buyer behavior and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationship, pricing theory, marketing campaigns and strategic planning, market segments, advertising methods, sales operations and management, consumer relations and retailing.

 

Curriculum: The program curriculum is listed below.  The program can be completed in one year by following the schedule outline in the Sequence of Study.

Courses offered by MSU-Bottineau are linked to pages providing additional information about the courses such as prerequisites, course objectives, semesters offered, etc.

Course Number	Course Title	Credits	Semester	Campus
BADM 201	Principles of Marketing	3 credits	Fall	MSU-B
BADM 210	Advertising	3 credits		ACCESS
BADM 240	Sales	3 credits	Spring	MSU-B
BADM 260	Principles of Retailing	3 credits	Fall	ACCESS
**Business Elective		3 credits		MSU-B ACCESS
BADM 202	Principles of Management	3 credits	Fall, Spring	MSU-B
BUSN 170	Entrepreneurship	3 credits		ACCESS
BADM 224	E-Business	3 credits	Fall	MSU-B
BOTE 210	Business Communications	3 credits	Fall, Spring, Summer	MSU-B
BADM 297	Co-op Education	1-6 credits	Fall, Spring, Summer	MSU-B
PSYC 100	Human Relations in Organizations	3 credits	Fall, Spring	MSU-B

* waived by scoring high enough on the placement test 

** need advisor's approval

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